Best Practices

Best Practices: Optimising Dialing Duration for Maximum Performance

In outbound dialing, every second counts. This month, we’re diving into the importance of dialing duration and how it impacts your team’s performance. Here are some key takeaways to help you optimise your campaigns:

• Quick Responses Matter: did you know that about 85% of calls are answered within the first 18 seconds? By lowering the dialing duration, you can free up valuable time for your agents, allowing them to make more calls and increase overall productivity.
• Strategic Adjustments: while shorter dialing durations can boost efficiency, it’s important to note that there’s a small “bump” in answered calls around the 27-second mark. For campaigns targeting high value leads, or VIP and private redials, extending the dialing duration can be beneficial to make sure you connect.
• Tailored Campaign Management: the key to success lies in managing each campaign individually. Track your progress and decide whether to focus on making more calls per hour or achieving higher contact rates. By fine-tuning your dialing duration based on campaign performance, you can maximise your team’s performance.

Outbound has a huge variety of dialer settings so you can tailor each campaign to it's own purposes.

Read the guide here