Success Stories 🤝 jfm & Outbound

"The process has created new ideas and perspectives that we can now jointly work on."

Our Customer Success Manager Alexander and B2C Commercial Director Mikkel from jfm reflect on their collaboration to optimise jfm's performance with Outbound.

The Challenge 

Alexander travelled from Copenhagen to Fyn, where he immersed himself with the team at jfm. By spending time on-site, witnessing firsthand how they utilise Outbound, and grasping the critical KPIs they needed to achieve, invaluable insights were gained. This hands-on approach allowed us to pinpoint exactly where to focus, ensuring a tailored approach that met jfm's unique needs and business goals."

What pain points or challenges was jfm facing before embarking on the Optimisation Analysis? 

Mikkel: Prior to the process, we had an ongoing dialogue about the areas we wanted to optimize. This resulted in a physical meeting where we reviewed both processes and the daily work structure. The purpose was to identify potential for optimisation and uncover any blind spots. At the same time, the meeting created a valuable dialogue about further opportunities to strengthen both subject handling and the overall sales process.

The Solution 

Alexander conducted a comprehensive benchmark analysis, leveraging extensive data from industry peers to precisely position jfm's performance. This analysis revealed jfm's strengths and areas for potential growth.

By meticulously examining jfm's campaign structures, dialing configurations, redial intervals, and key metrics like abandoned call rates, we identified crucial adjustments. These targeted recommendations were designed to optimise jfm's outbound communication efficiency and enhance overall performance.

What specific findings made a difference to the performance of jfm?

Mikkel: We identified the importance of changing our phone numbers more frequently as this has a significant effect on our processing rates.

In addition, we optimised settings and processes in our return call module to improve efficiency.

Finally, we have started work on the web call-back module, which should contribute to a higher conversion rate.

The Results 

Following a comprehensive analysis, we collaborated closely with jfm to put our recommendations into action. This dynamic partnership focused on:

1. Implementing strategic changes
2. Closely monitoring performance metrics
3. Conducting regular reevaluations
4. Making agile adjustments as needed.

This iterative approach ensured that the implemented changes were not only executed effectively but also continuously optimised for maximum impact on jfm's performance. By maintaining open communication and leveraging data-driven insights, we created a feedback loop that allowed for rapid refinement of their strategies, ultimately driving towards improved sales outcomes.

Mikkel: The collaboration with Enreach on an in-depth analysis has been extremely valuable. The analysis has not only identified areas with optimisation potential, but also confirmed the initiatives we are already doing right and should continue with.

The expertise that Enreach has contributed has given us insight into areas that we would not have had the opportunity to delve into ourselves. In addition, the process has created new ideas and perspectives that we can now jointly work on. An analysis like this is both important and adds value – not only for concrete improvements, but also for strategic development going forward.

Through continuous monitoring of results, open communication, and a collaborative partnership with jfm, Alexander ensures that their success remains a top priority. This dynamic approach allows him to tailor support and maximise the value jfm derives from Outbound, fostering a mutually beneficial relationship that drives ongoing growth and improvement